At 31 years old, Damian Jagroop, popularly known on social media as Damian Cool Boyz, has grown into one of Guyana’s prominent content creators, building a name that has reached audiences throughout the Caribbean and beyond.
But Damian’s journey did not begin on TikTok.
Long before the battles, millions of points and interactions with international stars, he was creating content on YouTube and developing his own style of entertainment. It was his supporters who eventually encouraged him to join TikTok.
“A lot of people used to message me and tell me, ‘Damian, you need to be on TikTok,’” he recalled.
After joining the platform, Damian began exploring TikTok Live. One of the first people he battled was fellow creator Chavez. Through battles, comedy and pranks, the two attracted viewers, and Damian said Chavez also helped him better understand the platform.
Even then, he never imagined where TikTok would take him.
“I never expected to be where I am today,” Damian said. “But thanks to God and the people who put me here.”
Breaking Into the Caribbean Community
Damian’s presence grew significantly when he entered the wider Caribbean TikTok community, particularly among Jamaican audiences.
A major battle about a year ago made him realize just how far his support extended.
“I realized that the entire Guyanese community and the entire Guyana was supporting me,” he said, adding that support also came from across the Caribbean and around the world.
Despite his growing popularity, Damian has remained committed to creating content in his own way.
“My content is unique because I still continue to do my content in my own way, just like how I did it on YouTube before,” he explained.
Dominating TikTok Live
One of Damian’s biggest TikTok moments came during an official battle in which he said he accumulated more than 20 million points.
His success also earned him a place within TikTok’s LifePro community, an accomplishment he credits heavily to his supporters. Damian said he is currently the only Guyanese LifePro in Guyana.
“You gotta build a community,” he explained. “The people put me to be a LifePro.”
As Damian became a stronger presence on TikTok, his success also opened unexpected doors.
He found himself interacting with internationally recognized entertainers, including Nicki Minaj, Spice and TJ. Damian did not personally reach out to them; the encounters happened organically as his popularity and presence on the platform continued to grow.
His interaction with Nicki Minaj was especially memorable.
“I was kind of nervous,” Damian recalled. “But then it was an opportunity for me and it’s a moment to represent my country.”
Success, Criticism and a Full-Time Career
With increased visibility also came criticism and negativity.
“The hardest part of my TikTok journey is me working my way to the top,” Damian said. “People just want to put me down.”
He admits that he sometimes responds to criticism when he feels the need to defend himself, but has also learned when to ignore it.
One misconception he particularly wants to change is how some people view his presence on TikTok Live.
“I think they check me as a beggar instead of an entertainer,” he said.
Despite the criticism, Damian has never considered walking away.
“When I started TikTok, I fell in love with TikTok,” he said.
Today, creating content is his full-time job and source of income.
For aspiring creators, Damian’s advice is simple: remain authentic.
“Most importantly, be themselves. Bring out their true self,” he said.
Looking ahead, Damian is open to television, advertisements, company partnerships and other opportunities, but his ultimate goal goes beyond popularity.
“I want to leave a positive footprint on social media,” he said.
From YouTube to becoming a major presence within the Caribbean TikTok community, Damian Cool Boyz continues to grow while proudly carrying Guyana with him onto the global stage.